How to Make Money from Game Development

How to Make Money from Game Development

Do you love playing video games? But how great would it be if you could make money from creating games by yourself? In this blog post, I will tell you 8 ways to earn money from making games.

8 BEST Ways TO MAKE MONEY As A Game Developer

1. Freelancing

The first option for making money in games involves using your work hours as a work-for-hire game developer. There is a large demand for freelance development services, and you can find lots of empty point opportunities for this work at online freelance marketplaces like Fiverr and upward.

While looking for these opportunities, you have to establish competency in whatever service you plan to revive. Make sure you have a convincing resume or personal project portfolio that shows your expertise.

Consider what other freelancers in your discipline are charging for their services and set your pricing accordingly. You may want to charge less when starting out to ensure you get work, to help build up your credibility. As you build up your work for hire resume by completing projects as a freelancer, you can move on to larger development opportunities by networking with larger developers and publishers at industry conferences. From here you can consider banding with other freelancers that have complementary skill sets, and efforts to start your own full-service studio that provides a broader selection of game development services.

Word of mouth recommendations and good industry contacts can really help promote your service as you scale. The best freelancers can sometimes negotiate a share of product revenues, in addition to fees for their development services. Something to consider if you have a professional quality skill set.

2. Premium-priced games sales

This is where the user pays once upfront for the title and gets access to the full game. PC and console games still use this premium pricing as a primary method of monetization. This model can be good for making revenue quickly, as most premium titles receive most of the revenues they wanna release when their audience is clamoring for the game.

The downside of the premium model though is that the developer may not have as many options to upsell the most passionate users or whales as those users are referred to in the premium space.

Be very careful when implementing a premium model that is coupled with additional monetization or advertisement features in-game, as gamers have reacted negatively to such offerings in the past. Audiences generally expect all content to be unlocked and available after paying upfront.
3. Freemium games

The alternative of the premium-priced game revenue model is the increasingly popular freemium monetization model.

Freemium is the dominant pricing model in mobile gaming, and users can typically access the base game for free but must pay for additional game options through in-app purchases.

Freemium developers spend much of their development time putting together systems to convert users to paying customers. One nice benefit of this model is that by removing any upfront payments for your game, you can reduce the roadblocks to having a user try out your game.

A downside to freemium is that user feedback ratings for your game can sometimes be a challenge. Freemium users can click to give negative reviews as they often aren't has invested in your game as premium users that have had to pay money upfront.

Be forewarned. Competing in the freemium space isn't for the faint of heart. You Can't Bank on a platform featuring your game to get installs. You'll have to dedicate a portion of your budget to user acquisition, and user acquisition in this space is not cheap. You're also going to need a smartly constructed game loop, a deep understanding of your user analytics, and the ability to constantly av-test your game features.

Most freemium games will need to spend a significant amount of development time optimizing their user attention, and accompanying monetization systems after launching. Development doesn't end on mobile with release.

4. Ads

If you're finding in-app purchases to be a difficult model to make money from, a common fallback fine for many freemium developers is to take advantage of your game's popularity by serving ads throughout the user experience.

Flurry, AdMob, Chartboost, and Unity Ads are amongst the more popular ad networks for implementing as interior games, and there are countless other options to choose from.

One big benefit of ads is that they can be relatively easy and quick to set up. One thing to note though is you'll typically need to serve a lot of ads to make a meaningful amount of money from advertising.

As a result. Many developers use clever ways to encourage users to be wads, including incentivizing add viewings in return for in-game rewards. It's also common for freemium titles to push ads to unpaid users with the option to remove the ads from cost.

5. Crowdfunding

Another opportunity for earning income is to pitch a game via one of the leading online crowdfunding sites in the hopes that fans of your ADL will provide financial support while you're in development.

Be warned though the competition for funds in this area is fierce, and keeping a competitive project page can be a lot of work. You'll need to provide real value to your project backers in return for their support, either through exclusive items, item discounts, or presale opportunities.

Kickstarter, Indiegogo, fig, and GoFundMe all have large audiences that you can approach, with Kickstarter being the traditional choice for gaming projects. A slightly alternative option is Patreon, it's a relatively new entrant in this space, and has a focus on content creators that provide ongoing exclusive material for their fan base. Whichever site you choose, it's best to review what you're planning to develop and evaluate what funding platform has an audience that is best positioned to appreciate your project.

6. Pre-sales

Another option for making money is through pre-sales of your premium-priced game. Pre-sales involved letting passionate users purchase the game before it's ready for release, and in return, they receive an additional bonus for paying in advance. DLC and other exclusive game content her popular incentives rewarding presale purchases.

The benefit of pre-sale revenue is that it can be received while the game is still being worked on, and then can be used to help finance the final stages of development before finally release.

Pre-sales were much more relevant during the disc and cartridge days of gaming's tasks as the most passionate fans often turn to pre-sales as a way to ensure that they got a copy of their favorite title on day one. With digital distribution, Pre-sales have become less common but can still be found, especially when developers self distribute through their own storefront.

7. Selling Assets

A less popular opportunity for earning money from a game is to sell in-game assets from one of the asset marketplaces.

Popular engines like Unreal and unity have online marketplaces where developers can sell all kinds of assets from 2d and 3d art to animations to plugins and audio assets. Basically, if you can use it in a game and sell it on these marketplaces.

8. Sponsorships

One final possibility for generating revenue is to acquire sponsorship deals and trade in-game placements in return for cash.

This opportunity is similar dad's, but is more often set up directly with an advertiser as opposed to through an admin. You'll need a large user base and good contacts with brand owners to make this happen, which is maybe why we don't see it very often.